What are the Advantages of Guest blogging Guest blogging is one of most efficient ways to drive traffic to your site. It can also help you make your website more popular with Search Engines if done correctly. Since the Google Panda update, authoritative inbound links were no longer possible from article directories. They needed a way to get them, and guest blogging was the perfect solution. Although it requires quality content to publish the blog posts, unlike article directories which accepted everything, the results have proven that this is worth the effort.
Inbound Links of High Quality
Guest blogging has the advantage of gaining inbound links that are authoritative and easy to gain. It is easy to find blogs relevant to your niche and with a strong reputation. This will ensure that you get a large audience. You don't have to make the blog famous, just find one that will publish your content in a matter of days. You may be able to post on a well-known blog. However, it could take several days for the blog's content to appear. You can use keywords in your guest post to get a link back directly to your website or blog that isn't prohibited by Google Panda. Although you might not immediately notice the benefit, the search engine traffic you gain from this method will help increase the viewership of both your blog and website.
Referral Traffic
Guest blogging has another benefit: it attracts attention to you. This is a great way to advertise and you don't need to spend a penny. It would be enough to make your post interesting and engaging. If readers enjoy what you have to offer, they will most likely visit your blog or website. Referral traffic is the traffic you get this way. Although it may not be a large number, it can make your blog more popular and increase your subscribers.
Connections with Popular and Successful Bloggers
Guest Posts can be a great way to make connections with big bloggers. You won't be able write for all the popular blogs if you start your blog. However, the good news is that you don’t have to. You should start with blogs that have a large audience, even if they are slightly smaller than yours. As you write guest posts slowly, you will attract more attention from the top blogs. You'll also get the chance to contribute to their blog.
Remember to maintain a close relationship with the blog that you are guest blogging for. You will soon start to see the results of your efforts if you write at most one post per month.